The Face was a monthly British pop culture magazine created by Nick Logan in May 1980. It attempted to visualize and publicize the emerging desires of young people in a collaborative manner. The Face covered fashion, music, clubs, art, celebrity, and much more. It looked at history while it was being made, creating a space for the every day to have incredible possibilities. By focusing on entire movements it became an arbiter of style which appealed to a cult fan base. Its readers were not hapless victims but co-conspirators fostering social relationships.The publication revolutionized the British magazine industry with its radical art direction and glossy pages. Everything about it was distinct from the unique subjects, red-topped cover, and elaborately designed spreads. While The Face eventually became more invested in the corporate, it paved the way for emerging magazines to discuss mass culture versus individualism. After 24 years the last issue of The Face appeared in May 2004.
“The Face provides a set of physical cultural resources that young people [could] use in order to make some sense and get some pleasure out of growing up in an increasingly daunting and complex environment. It has been instrumental in shaping an emergent structure of feeling, a 1980s sensibility as distinctive in its own right as that of the late 1960s.” -Dick Hebdige, Hiding in the Light: On Images and Things